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Return to Work vs. Return to the Office

Framing is a technique that communicators (and marketing people) use to push unstated, but heavily implied, messages into the discourse as part of an implied context. The framing in the above title caught my eye last week, and I think it’s worth discussing.

Vaccinations are ongoing worldwide. Here in Washington State, due largely to politics at the federal level the last couple of years, the rollout has been slower than most would like because the supply of available vaccines has been limited. However, it is now proceeding apace (I finally got my own family vaccinated a week ago now).

One consequence of this has been that the pundits are now talking about how we are all preparing to “Return to Work”. Here’s that framing I was talking about. One thing that has been so remarkable about the last year is that, despite having business patterns totally disrupted, people leaving the office had a surprisingly small overall impact upon productivity, except perhaps to improve it slightly. I’ve been working pretty steadily throughout most of the pandemic, sometimes clocking in more than sixty hours a week. I never stopped working.

What did change was that as a society we proved, conclusively, that the need to go into an office, to spend two hours a day commuting, eight hours dealing with overloud conversations, interminable meetings, and the smell of burnt popcorn, was simply not there. Indeed, the more data-driven an organization, the less real need exists to cram people into the same building, watercooler conversations notwithstanding.

Corporate executives need to be preparing now for the post-Covid era, where many people are going to be very reluctant to go into the office because the need to do so is simply no longer there. Yes, it is a good idea to pull together people periodically to both establish esprit d’ cor and brainstorm, but the era where everyone is crammed together in “open office” arrangements is probably now past. Navigating this new reality is likely to be a major challenge, one where managing the data involved in working will play a huge part.

This is why we run Data Science Central, and why we are expanding its focus to consider the width and breadth of digital transformation in our society. Data Science Central is your community. It is a chance to learn from other practitioners, and a chance to communicate what you know to the data science community overall. I encourage you to submit original articles and to make your name known to the people that are going to be hiring in the coming year. As always let us know what you think.

In media res,
Kurt Cagle
Community Editor,
Data Science Central


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how to train a joint entities and relation extraction classifier using bert transformer with spacy 3
How to Train a Joint Entities and Relation Extraction Classifier using BERT Transformer with spaCy 3

                                            UBIAI’s joint entities and relation classification

For this tutorial, I have only annotated around 100 documents containing entities and relations. For production, we will certainly need more annotated data.

Data Preparation:
Before we train the model, we need to convert our annotated data to a binary spacy file. We first split the annotation generated from UBIAI into training/dev/test and save them separately. We modify the code that is provided in spaCy’s tutorial repo to create the binary file for our own annotation (conversion code).
We repeat this step for the training, dev and test dataset to generate three binary spacy files (files available in github).
Relation Extraction Model Training:
For training, we will provide the entities from our golden corpus and train the classifier on these entities.

  • Open a new Google Colab project and make sure to select GPU as hardware accelerator in the notebook settings. Make sure GPU is enabled by running: !nvidia-smi
  • Install spacy-nightly: !pip install -U spacy-nightly –pre
  • Install the wheel package and clone spacy’s relation extraction repo: 

           !pip install -U pip setuptools wheel

            python -m spacy project clone tutorials/rel_component

  • Install transformer pipeline and spacy transformers library:
 !python -m spacy download en_core_web_trf
!pip install -U spacy transformers
  • Change directory to rel_component folder: cd rel_component
  • Create a folder with the name “data” inside rel_component and upload the training, dev and test binary files into it:

                                                                  Training folder

  • Open project.yml file and update the training, dev and test path:

           train_file: “data/relations_training.spacy”dev_file: “data/relations_dev.spacy”test_file: “data/relations_test.spacy”

  • You can change the pre-trained transformer model (if you want to use a different language, for example), by going to the configs/rel_trf.cfg and entering the name of the model:
 [components.transformer.model]@architectures = "spacy-transformers.TransformerModel.v1"name = "roberta-base" # Transformer model from huggingfacetokenizer_config = {"use_fast": true}
  • Before we start the training, we will decrease the max_length in configs/rel_trf.cfg from the default 100 token to 20 to increase the efficiency of our model. The max_length corresponds to the maximum distance between two entities above which they will not be considered for relation classification. As a result, two entities from the same document will be classified, as long as they are within a maximum distance (in number of tokens) of each other.
 [components.relation_extractor.model.create_instance_tensor.get_instances]@misc = "rel_instance_generator.v1"max_length = 20
  • We are finally ready to train and evaluate the relation extraction model; just run the commands below:
 !spacy project run train_gpu # command to train train transformers
!spacy project run evaluate # command to evaluate on test dataset

            You should start seeing the P, R and F score start getting updated:

                                                                              Model training in progress

After the model is done training, the evaluation on the test data set will immediately start and display the predicted versus golden labels. The model will be saved in a folder named “training” along with the scores of our model.

To train the non-transformer model tok2vec, run the following command instead:
!spacy project run train_cpu # command to train train tok2vec
!spacy project run evaluate
We can compare the performance of the two models:
# Transformer model
“performance”:{
“rel_micro_p”:0.8476190476,“rel_micro_r”:0.9468085106,“rel_micro_f”:0.8944723618,}

# Tok2vec model
“performance”:{
“rel_micro_p”:0.8604651163,“rel_micro_r”:0.7872340426,“rel_micro_f”:0.8222222222,} 
The transformer based model’s precision and recall scores are significantly better than tok2vec and demonstrate the usefulness of transformers when dealing with low amount of annotated data.
Joint Entity and Relation Extraction Pipeline:
Assuming that we have already trained a transformer NER model as in my previous post, we will extract entities from a job description found online (that was not part of the training nor the dev set) and feed them to the relation extraction model to classify the relationship.

  • Install spacy transformers and transformer pipeline
  • Load the NER model and extract entities:
 import spacynlp = spacy.load("NER Model Repo/model-best")Text=['''2+ years of non-internship professional software development experience Programming experience with at least one modern language such as Java, C++, or C# including object-oriented design.1+ years of experience contributing to the architecture and design (architecture, design patterns, reliability and scaling) of new and current systems.Bachelor / MS Degree in Computer Science. Preferably a PhD in data science.8+ years of professional experience in software development. 2+ years of experience in project management.Experience in mentoring junior software engineers to improve their skills, and make them more effective, product software engineers.Experience in data structures, algorithm design, complexity analysis, object-oriented design.3+ years experience in at least one modern programming language such as Java, Scala, Python, C++, C#Experience in professional software engineering practices & best practices for the full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operationsExperience in communicating with users, other technical teams, and management to collect requirements, describe software product features, and technical designs.Experience with building complex software systems that have been successfully delivered to customersProven ability to take a project from scoping requirements through actual launch of the project, with experience in the subsequent operation of the system in production''']for doc in nlp.pipe(text, disable=["tagger"]): print(f"spans: {[(e.start, e.text, e.label_) for e in doc.ents]}")
  • We print the extracted entities:
 spans: [(0, '2+ years', 'EXPERIENCE'), (7, 'professional software development', 'SKILLS'), (12, 'Programming', 'SKILLS'), (22, 'Java', 'SKILLS'), (24, 'C++', 'SKILLS'), (27, 'C#', 'SKILLS'), (30, 'object-oriented design', 'SKILLS'), (36, '1+ years', 'EXPERIENCE'), (41, 'contributing to the', 'SKILLS'), (46, 'design', 'SKILLS'), (48, 'architecture', 'SKILLS'), (50, 'design patterns', 'SKILLS'), (55, 'scaling', 'SKILLS'), (60, 'current systems', 'SKILLS'), (64, 'Bachelor', 'DIPLOMA'), (68, 'Computer Science', 'DIPLOMA_MAJOR'), (75, '8+ years', 'EXPERIENCE'), (82, 'software development', 'SKILLS'), (88, 'mentoring junior software engineers', 'SKILLS'), (103, 'product software engineers', 'SKILLS'), (110, 'data structures', 'SKILLS'), (113, 'algorithm design', 'SKILLS'), (116, 'complexity analysis', 'SKILLS'), (119, 'object-oriented design', 'SKILLS'), (135, 'Java', 'SKILLS'), (137, 'Scala', 'SKILLS'), (139, 'Python', 'SKILLS'), (141, 'C++', 'SKILLS'), (143, 'C#', 'SKILLS'), (148, 'professional software engineering', 'SKILLS'), (151, 'practices', 'SKILLS'), (153, 'best practices', 'SKILLS'), (158, 'software development', 'SKILLS'), (164, 'coding', 'SKILLS'), (167, 'code reviews', 'SKILLS'), (170, 'source control management', 'SKILLS'), (174, 'build processes', 'SKILLS'), (177, 'testing', 'SKILLS'), (180, 'operations', 'SKILLS'), (184, 'communicating', 'SKILLS'), (193, 'management', 'SKILLS'), (199, 'software product', 'SKILLS'), (204, 'technical designs', 'SKILLS'), (210, 'building complex software systems', 'SKILLS'), (229, 'scoping requirements', 'SKILLS')]
We have successfully extracted all the skills, number of years of experience, diploma and diploma major from the text! Next we load the relation extraction model and classify the relationship between the entities.

Note: Make sure to copy rel_pipe and rel_model from the scripts folder into your main folder:

                                                                         Scripts folder

import random
import typerfrom pathlib
import Path
import spacy
from spacy.tokens import DocBin, Docfrom spacy.training.example import Examplefrom rel_pipe import make_relation_extractor, score_relationsfrom rel_model
import create_relation_model, create_classification_layer, create_instances, create_tensors
# We load the relation extraction (REL) model
nlp2 = spacy.load(“training/model-best”) # We take the entities generated from the NER pipeline and input them to the REL pipeline 

for name, proc in nlp2.pipeline:
doc = proc(doc)
# Here, we split the paragraph into sentences and apply the relation extraction for each pair of entities found in each sentence. for value, rel_dict in doc._.rel.items():
for sent in doc.sents:
for e in sent.ents:
for b in sent.ents:
if e.start == value[0] and b.start == value[1]:
if rel_dict[‘EXPERIENCE_IN’] >=0.9 :
print(f” entities: {e.text, b.text} –> predicted relation: {rel_dict}”)

Here we display all the entities having a relationship Experience_in with confidence score higher than 90%: “entities”:

(“2+ years”, “professional software development””) –> predicted relation“:
{“DEGREE_IN”:1.2778723e-07,”EXPERIENCE_IN”:0.9694631}
“entities”:”(“”1+ years”, “contributing to the””) –>
predicted relation“:
{“DEGREE_IN”:1.4581254e-07,”EXPERIENCE_IN”:0.9205434}
“entities”:”(“”1+ years”,”design””) –>
predicted relation“:
{“DEGREE_IN”:1.8895419e-07,”EXPERIENCE_IN”:0.94121873}
“entities”:”(“”1+ years”,”architecture””) –>
predicted relation“:
{“DEGREE_IN”:1.9635708e-07,”EXPERIENCE_IN”:0.9399484}
“entities”:”(“”1+ years”,”design patterns””) –>
predicted relation“:
{“DEGREE_IN”:1.9823732e-07,”EXPERIENCE_IN”:0.9423302}
“entities”:”(“”1+ years”, “scaling””) –>
predicted relation“:
{“DEGREE_IN”:1.892173e-07,”EXPERIENCE_IN”:0.96628445}
entities: (‘2+ years’, ‘project management’) –>
predicted relation:
{‘DEGREE_IN’: 5.175297e-07, ‘EXPERIENCE_IN’: 0.9911635}
“entities”:”(“”8+ years”,”software development””) –>
predicted relation“:
{“DEGREE_IN”:4.914319e-08,”EXPERIENCE_IN”:0.994812}
“entities”:”(“”3+ years”,”Java””) –>
predicted relation“:
{“DEGREE_IN”:9.288566e-08,”EXPERIENCE_IN”:0.99975795}
“entities”:”(“”3+ years”,”Scala””) –>
predicted relation“:
{“DEGREE_IN”:2.8477e-07,”EXPERIENCE_IN”:0.99982494}
“entities”:”(“”3+ years”,”Python””) –>
predicted relation“:
{“DEGREE_IN”:3.3149718e-07,”EXPERIENCE_IN”:0.9998517}
“entities”:”(“”3+ years”,”C++””) –>
predicted relation“:
{“DEGREE_IN”:2.2569053e-07,”EXPERIENCE_IN”:0.99986637}

Remarkably, we were able to extract almost all the years of experience along with their respective skills correctly with with no false positives or negatives! Let’s look at the entities having relationship Degree_in:
entities: (‘Bachelor / MS’, ‘Computer Science’) –> predicted relation: {‘DEGREE_IN’: 0.9943974, ‘EXPERIENCE_IN’:1.8361954e-09} entities: (‘PhD’, ‘data science’) –> predicted relation: {‘DEGREE_IN’: 0.98883855, ‘EXPERIENCE_IN’: 5.2092592e-09}
Again, we successfully extracted all the relationships between diploma and diploma major!
This again demonstrates how easy it is to fine tune transformer models to your own domain specific case with low amount of annotated data, whether it is for NER or relation extraction.
With only a hundred of annotated documents, we were able to train a relation classifier with good performance. Furthermore, we can use this initial model to auto-annotate hundreds more of unlabeled data with minimal correction. This can significantly speed up the annotation process and improve model performance.
Conclusion:
Transformers have truly transformed the domain of NLP and I am particularly excited about their application in information extraction. I would like to give a shoutout to explosion AI(spaCy developers) and huggingface for providing open source solutions that facilitates the adoption of transformers.
If you need data annotation for your project, don’t hesitate to try out UBIAI annotation tool. We provide numerous programmable labeling solutions (such as ML auto-annotation, regular expressions, dictionaries, etc…) to minimize hand annotation.
If you have any comment, please email at admin@ubiai.tools!

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the rise of the analytical cmo
The Rise of the Analytical CMO

In the post-Covid era, organizations are recalibrating their marketing strategies to make better use of data and analytics to stay ahead of the competition. Increasingly, it is the Chief Marketing Officer (CMO) who has to take the lead to drive digital adoption and become the organization’s digital evangelist. Data is everywhere and the CMO is increasingly expected to use multiple sources of data analysis and marketing intelligence for growth and revenue.

Customer buyer journeys changed significantly during the pandemic: Buyers prefer to undertake a self-education journey, learning about the product rather than engaging with a salesperson right from the start. This puts the onus on marketers to provide prospective customers with the right content at the right time via the right channel.

Also, as the Wall Street Journal reports, ad spend has shifted to digital with Google, Facebook and Amazon getting half of all US ad spend. Additional research by the Interactive Advertising Bureau and PwC indicates digital advertising grew by 12% year-over-year. With a surge of customer data available, CMOs had to respond to changes in the market in hours and minutes, not in days or weeks. To succeed in this dynamic environment, CMOs have made the shift to becoming more analytical. They now have a multidisciplinary toolbox of skills — including experiential, creative, and analytical, to gain insights to shape data-driven marketing, and business strategy. Data is a vital part of driving growth marketing.

Data-driven marketing: More than a buzzword

Every organization wants data-driven marketing and marketing leaders are faced with a flood of new customer data and insights that they are expected to use to shape their strategy. To see how this plays out in real life, take a look at wheelchair accessibility company Braunability: They were previously dealing with siloed data that was not easy to share and did not generate meaningful intelligence. With the help of the right BI solution, they were able to integrate sales, marketing, and logistics information to plan their promotions and new campaigns and evolve their marketing program. As marketing (in every industry) continues to change, becoming increasingly data-driven and with tighter and tighter margins, every CMO will be looking to up level their organization with the right actionable intelligence, delivered to the right users at the right place and time. Choosing a powerful analytics platform that can connect to disparate data sources and infuse insights into user workflows will be an important way companies separate themselves from their competitors and ultimately improve their marketing performance.

Infuse data into the creative process

Traditionally, the CMO had a creative mandate to think about how best to connect with customers. Decisions were mostly gut-driven and based on historical data. Today’s CMO must combine their creative thinking with marketing intelligence that reveals not only which ads convert best, but also customer triggers, unmet needs, and affinities which can unlock new opportunities.

A McKinsey survey of over 200 CMOs and senior marketing executives revealed that marketers who combine data and creative thinking drive more growth than those who don’t. The top-performing marketers consistently integrated four or more insights on average into the process of improving customer experience instead of the traditional approach of using analytics as a distinct and separate process.

Infuse intelligence from multiple sources into workflows to drive data adoption

Customer data resides everywhere, but it may not be in the most obvious of places. Chatbots, social media, voice search — these new sources of textual data contain valuable but untapped insights. The use of artificial intelligence in marketing, specifically natural language processing, can convert this rich textual data into valuable customer insights. When done right, it can give CMOs a significant competitive advantage: According to the Sisense-commissioned IDC Internal Analytics Survey 2020, 78% business leaders are already using AI in their BI tools, and the rest plan to start using it in the near future; 38% users are looking for a solution that offers natural language queries. Savvy CMOs who are already using artificial intelligence in marketing use it to track granular details of their customers and campaigns to optimize in real-time.

Analytics from this wide array of sources can be the CMO’s best friend when it comes to things like measuring ROI on marketing spend and other important KPIs. Building an analytics-driven team and culture is vital to that mission but going back to the IT team for insights repeatedly wastes time.

The solution: Infuse analytics into workflows. This bridges the gap for marketing teams by providing self-service, shareability, and real-time updated data right where and when users need it, without leaving their usual tasks to hunt for intelligence. According to the IDC survey, 61% of business leaders say incorporating analytics into their existing workflows is one of their biggest objectives while choosing third party solutions.

Bring customer insights to the C-suite to influence strategy

Challenges provide tremendous opportunities to grow. As organizations face fast-changing customer expectations due to Covid, it is the right time for CMOs to evolve their role. They can bring their analytics-driven customer insights to the boardroom to prove marketing’s measurable and strategic importance and help influence strategy.

To achieve this, a strong foundation of analytics is essential. With the right analytics solution, infused seamlessly into workflows, marketing leaders can develop an analytics-driven culture that leads to optimized campaigns and improved KPIs and ultimately impacts revenues. An agile analytics infrastructure is key to evolving your business.

AUTHOR BIO

Ashley Kramer is a senior executive with over 15 years of experience scaling hypergrowth companies including Tableau, Alteryx, Amazon, Oracle, and NASA. She has a strong track record of transforming product and marketing organizations and effectively defining and delivering the end-to-end product strategy and vision. Ashley is passionate about data, analytics, AI, and machine learning.

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diagnoses future of global 5g chipset through its expert lens
Diagnoses Future of Global 5G Chipset through its Expert Lens

The smartphone and IoT connected devices sector has evolved over the years to a great extent and is creating ripples across the large consumer base with novel technological advancements seeping in. Internet connectivity forms a great part of generating good revenue for any player in the smartphone industry. Therefore, for extensive internet connectivity, various technologies are used that further have a positive impact on smartphone sales.

The 5G technology is seen as a boon for the growth of this massive smartphone and IoT connected devices industry. Faster speed, good bandwidth, and reduced latency are some of the features that 5G technology offers. For the smooth integration of 5G technologies with these devices, 5G chipset is of great importance. Therefore, the global 5G chipset market may witness overwhelming growth during the assessment period of 2019-2026.

According to Transparency Market Research (TMR), the global 5G chipset market is expected to expand at a CAGR of 44.01 percent through the forecast period of 2019-2026. The 5G chipset market is also expected to attain a valuation of US$ 20,195.8 mn by 2026.

Numerous vendors are in the fray for developing state-of-the-art 5G chipsets due to the growing influence of technology across the telecommunication industry. 5G chipsets are used in a plethora of end-uses such as media and entertainment, consumer electronics, energy and utilities, automotive and transportation, healthcare, and others.

Escalating Demand for Strong Network Infrastructure Boosting Growth Prospects

The advent and magnification of the Internet of Things (IoT) and other similar connected technologies have led to massive data consumption. Connected devices are also catering to an enormous consumer base, thereby inviting expansive growth opportunities for the 5G chipset market. The data consumption rate is prophesied to increase tenfold in the coming years according to various studies and surveys and this will give a Midas touch to the growth of the 5G chipset market.

Mid-Range Smartphones to Push Growth for 5G Chipsets

Mid-range smartphones may bring immense growth prospects for the 5G chipset market. Companies in the 5G chipset market are exploring opportunities in the cheap and mid-range smartphones. This segment is a hit in densely populated countries like China and India. Players are launching 5G chipsets for these smartphones. For instance, MediaTek launched Dimensity 800U that enables 5G capabilities for mid-range smartphones. Similar developments may help the 5G chipset market to garner growth.

Large-Scale 5G Deployment to Lay Red Carpet of Growth

5G-deployed cities may serve as a prominent growth contributor for the 5G chipset market. For instance, Shenzhen became the 1st Chinese city that deployed full-scale 5G technology around the city. The city has installed over 46000 5G base stations and the mayor of the city also quoted that the number of 5G base stations in the city alone puts it in tandem with the number of 5G installation bases in entire Europe. Similar cities may bring exponential growth for the 5G chipset market.

Political Tensions between Certain Countries Hindering Growth of 5G Chipset Market

The changing political dynamics between some countries may dampen the growth of the 5G chipset market. The tussle between China and the U.S. is a recent instance. The U.S. government recently announced fresh sanctions that will ban any foreign semiconductor company from selling chips developed by using U.S. software to Huawei without obtaining a license from the government.

Qualcomm is in the process of convincing the US government for allowing selling 5G chipsets to Huawei. Qualcomm and Huawei had recently forged a long-term global patent license agreement. The U.S. government is trying to keep Huawei at bay out of next-generation networks citing national security concerns. Such aspects prove to be growth obstacles for the 5G chipset market.

Get More Research Insights about 5G Chipset Industry by TMR

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how can we increase the diversity in ai talent
How can we increase the diversity in AI talent?

How can we increase the diversity in AI talent?

This is a subject close to my heart

Despite being quite well known in AI (for our pioneering work and teaching at the #universityofoxford for #AI and #edge) and also being the Chief AI Officer of a venture funded company in Germany, I would not pass many of the current recruitment tests in companies because I am neurodiverse  (on the autism spectrum)

Specifically, the problems with tests like leetcode are well documented for example as per

Tech’s diversity problem because of toxic leetcode

It is pretty common to see a lot of companies relying on Leetcode or puzzles to benchmark engineers. If you solve a question in X time with leanest code then you are in or else you are out. It is more for elimination than selection I guess. But this is setting a very bad trend and bad engineering culture. Engineers who do “real engineering” work are required to work with other Engineers not just computers.

I believe that many of the assessment methods like leetcode are discriminatory  and also narrow the talent pool in only one direction. It is important to include people with multidimensional skills in AI.

So, here are some ideas to consider in recruitment to expand diversity

1)  Consider the Elon musk interview strategy

Elon Musk has a very specific approach to interview questions

He asks each candidate he interviews the same question: “Tell me about some of the most difficult problems you worked on and how you solved them.” Because “the people who really solved the problem know exactly how they solved it,” he said. “They know and can describe the little details.” Musk’s method hinges on the idea that someone making a false claim will lack the ability to back it up convincingly, so he wants to hear them talk about how they worked through a thorny issue, step by step.

This approach works because it is both subjective and  analytical

2) Consider the difference between an Engineer vs scientist

Think of the difference between an Engineer and a Scientist. Scientists do fundamental work and engineers do applied work. Most people mix the two. Most companies need engineers and not scientists. 

If a person is asking, “why does this happen?” they are a scientist. Thus, no matter where on the spectrum they stand, they are looking toward fundamental issues. If a person is asking, “How do I make this work?” they are an engineer, and are looking toward the applied end. source northwestern Uni

So, the meta question you should be thinking of is: Do we need a scientist or do we need an engineer? or conversely, as a candidate, Am I comfortable as a scientist or as an engineer?

Most companies need engineers. knowing the distinction helps a lot

3) MLOps may make it easier to retrain software engineers to machine learning

related to 2 , MLOps may mean that you could retrain software engineers especially if you are using a cloud platform like AWS, Azure, GCP etc.  In an MLOps world, we have three jobs (data engineer, data scientist and devops) and in theory, you could start in one and transition to the others.

Hence, if companies change their approach a little, they could reduce recruitment costs and increase diversity

 

Image source: shutterstock

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learn more on advance pandas and numpy for data science part ii
Learn More On Advance Pandas and NumPy for Data Science (Part -II)

Learn More On Advance Pandas and NumPy for Data Science (Part -II) Cont…….

Welcome Back to Part II article. Hope you all enjoyed the content coverage there, here will continue with the same rhythm and learn more in that space.

We have covered Reshaping DataFrames and Combining DataFrames in Part I. 

Working with Categorical data: 

First, try to understand what is Categorical variables in a given dataset. 

Categorical variables are a group of values and it can be labeled easily and it contains definite possible values. It would be Numerical or String. Let’s say Location, Designation, Grade of the students, Age, Sex, and many more examples.

Still, we could divide the categorical data into Ordinal Data and Nominal Data.

  1. Ordinal Data
    • These categorical variables have proper inherent order (like Grade, Designation)
  2. Nominal Data
    • This is just opposite to Ordinal Data, so we can’t expect an inherent order 🙂
  3. Continuous Data
    • Continuous variables/features have an infinite number of values with certain boundaries, always it can be numeric or date/time data type.

Actually speaking we’re going to do “Encoding” them and take it for further analysis in the Data Science/Machine Learning life cycle process.

As we know that 70 – 80% of effort would be channelized for the EDA process in the Data Science field. Because cleaning and preparing the data is the major task, then only we could prepare the stable model selection and finalize it.

In Which the process of converting categorical data into numerical data is an unavoidable and necessary activity, this activity is called Encoding.

Encoding Techniques

  • One Hot Encoding
  • Dummy Encoding
  • Label Encoding
  • Ordinal Encoding
  • Target Encoding
  • Mean Encoding
  • One-Hot Encoding
    • As we know that FE is transforming the given data into a reasonable form. which is easier to interpret and making data more transparent to helping to build the model.
    • And the same time creating new features to enhance the model, in that aspects the “One-Hot Encoding” methodology coming into the picture.
    • This technique can be used when the features are nominal.
    • In one hot encoding, for each level of a categorical feature, we create a new variable. (Feature/Column)
    • The category can be mapped with a binary variable 0 or 1. based on presence or absence.
  • Dummy Encoding
    • This scheme is similar to one-hot encoding.
    • The categorical encoding methodology transforms the categorical variable into binary variables (also known as dummy variables).
    • The dummy encoding method is an improved version of over one-hot-encoding.
    • It uses N-1 features to represent N labels/categories.

         One-Hot Encoding

Code

data=pd.DataFrame({“Fruits”:”Apple”,”Banana”,”Cherries”,”Grapes”,”Mango”,”Banana”,”Cherries”,”Grapes”,“Mango”,”Apple”]})
data

#Create object for one-hot encoding
import category_encoders as ce
encoder=ce.OneHotEncoder(cols=’Fruits’,handle_unknown=’return_nan’,return_df=True,use_cat_names=True)
data_encoded = encoder.fit_transform(data)
data_encoded

Playing with DateTime Data

Whenever you’re dealing with data and time datatype, we can use the DateTime library which is coming along with pandas as Datetime objects. On top of the to_datetime() function help us to convert multiple DataFrame columns into a single DateTime object.

       List of Python datetime Classes

  • datetime – To manipulate dates and times – month, day, year, hour, second, microsecond.
  • date – To manipulate dates alone – month, day, year.
  • time – To manipulate time – hour, minute, second, microsecond.
  • timedelta— Dates and Time measuring.
  • tzinfo— Dealing with time zones.

       

Converting data types

As we know that converting data type is common across all programming languages. Python not exceptional for this. Python provided type conversion functions to convert one data type to another.

Type Conversion in Python:

  • Explicit Type Conversion: During the development, the developer will write the code to change the type of data as per their requirement in the flow of the program. 
  • Implicit Type Conversion: Python has the capability to convert type automatically without any manual involvement.

Explicit Type Conversion

Code

# Type conversion in Python
strA = “1999” #Sting type

# printing string value converting to int
intA = int(strA,10)
print (“Into integer : “, intA)

# printing string converting to float
floatA = float(strA)
print (“into float : “, floatA)

Output

Into integer : 1999
into float : 1999.0

# Type conversion in Python

# initializing string
strA = “Welcome”

ListA = list(strA)
print (“Converting string to list :”,(ListA))

tupleA = tuple(strA)
print (“Converting string to list :”,(tupleA))

Output

Converting string to list : [‘W’, ‘e’, ‘l’, ‘c’, ‘o’, ‘m’, ‘e’]
Converting string to list : (‘W’, ‘e’, ‘l’, ‘c’, ‘o’, ‘m’, ‘e’)

Few other function 

dict() : Used to convert a tuple  into a dictionary.
str() : Used to convert integer into a string.

Implicit Type Conversion

a = 100
print(“a is of type:”,type(a))
b = 100.6
print(“b is of type:”,type(b))
c = a + b
print(c)
print(“c is of type:”,type(c))

Output

a is of type: <class ‘int’>
b is of type: <class ‘float’>
200.6
c is of type: <class ‘float’>

Access Modifiers in Python: As we know that Python supports Oops. So certainly we Public, Private and Protected has to be there, Yes Of course! 

Python access modifications are used to restrict the variables and methods of the class. In Python, we have to use UNDERSCORE  ‘_’ symbol to determine the access control for a data member and/or methods of a class.

  • Public Access Modifier:
    • By default, all data member and member functions are public, and accessible from anywhere in the program file.
  • Protected Access Modifier:
    • If we wanted to declare the protected data member or member functions prefix with a single underscore ‘_’ symbol
  • Private Access Modifier:
    • If we wanted to declare the private data member or member functions prefix with a double underscore ‘__’ symbol.

Public Access Example

class Employee:
def __init__(self, name, age):

# public data mambers
self.EmpName = name
self.EmpAge = age

# public memeber function displayEmpAge
def displayEmpAge(self):

# accessing public data member
print(“Age: “, self.EmpAge)

# creating object of the class from Employee Class
objEmp = Employee(“John”, 40)

# accessing public data member
print(“Name: Mr.”, objEmp.EmpName)

# calling public member function of the class
objEmp.displayEmpAge()

OUTPUT

Name: Mr. John
Age: 40

Protected Access Example

Creating super class and derived class. Accessing private and public member function.

# super class
class Employee:

# protected data members
_name = None
_designation = None
_salary = None

# constructor
def __init__(self, name, designation, salary):
self._name = name
self._designation = designation
self._salary = salary

# protected member function
def _displayotherdetails(self):

# accessing protected data members
print(“Designation: “, self._designation)
print(“Salary: “, self._salary)

# derived class
class Employee_A(Employee):

# constructor
def __init__(self, name, designation, salary):
Employee.__init__(self, name, designation, salary)

# public member function
def displayDetails(self):

# accessing protected data members of super class
print(“Name: “, self._name)

# accessing protected member functions of superclass
self._displayotherdetails()

# creating objects of the derived class
obj = Employee_A(“David”, “Data Scientist “, 5000)

# calling public member functions of the class
obj.displayDetails()

OUTPUT

Name: David
Designation: Data Scientist
Salary: 5000

Hope we learned so many things, very useful for you everyone, and have to cover Numpy, Here I am passing and continue in my next article(s). Thanks for your time and reading this, Kindly leave your comments. Will connect shortly!

Until then Bye and see you soon – Cheers! Shanthababu.

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data apps and the natural maturation of ai
Data Apps and the Natural Maturation of AI

Figure 1: How Data and Analytics Mastery is Transforming The S&P 500

Artificial Intelligence (AI) has proven its ability to re-invent key business processes, dis-intermediate customer relationships, and transform industry value chains.  We only need to check out the market capitalization of the world’s leading data monetization companies in Figure 1 – and their accelerating growth of intangible intelligence assets – to understand that this AI Revolution is truly a game-changer!

Unfortunately, this AI revolution has only occurred for the high priesthood of Innovator and Early Adopter organizations that can afford to invest in expensive AI and Big Data Engineers who can “roll their own” AI-infused business solutions.

Technology vendors have a unique opportunity to transform how they serve their customers.  They can leverage AI / ML to transition from product-centric vendor relationships, to value-based relationships where they own more and more of their customers’ business and operational success… and can participate in (and profit from) those successes.

Now this transition isn’t something unique. History has shown that there is a natural maturation whenever a new technology capability is introduced.  This natural maturation is from hand-built solutions that can only be afforded by the largest companies, to packaged solutions that democratizes that technology for the masses.

A History Lesson on Economic-driven Business Transformation

Contrary to popular opinion, new technologies don’t disrupt business models and industry value creation processes. It is what organizations do with the technology that disrupt business models and industry value creation processes.  Figure 2 shows a few history lessons where technology innovation changed the economics and created new business opportunities.

Figure 2: History Lesson on Economic-driven Business Transformation

Note: see the blog “A History Lesson on Economic-driven Business Transformation” for a more detailed analysis of the technology-driven business transformation.

And the major lesson from the history lessons in Figure 2?

It’s not the technology that causes the business disruption; it’s how organizations use the technology to attack current business models and formulate (re-invent) new ones that causes the disruptions and creates new economic value creation opportunities.

Welcome to the potential of Data Apps!

What are Data Apps?

The largest organizations can afford the data science and ML engineering skills to build their data and analytic assets.  Unfortunately, the majority market lacks these resources.  This is creating a market opportunity for Data Apps.

Data apps are a category of domain-infused, AI-powered apps designed to help non-technical users manage data-intensive operations to achieve specific business outcomes.  Data apps use AI to mine a diverse set of customer and operational data, identify patterns, trends, and relationships buried in the data, and make timely predictions and recommendations. Data apps track the effectiveness of those recommendations to continuously refine AI model effectiveness.

Increasing revenues, reducing costs, optimizing asset utilization, and mitigating compliance and regulatory risks are all domains for which we should expect to see Data Apps.  However, the Data Apps won’t do anyone any good if they are not easy to use and the analytic insights easy to consume.

Data Apps vendors must master “as-a-service” business models and adopt a more holistic customer-centric “product development” and “engineering” mindset:

“When you engineer and sell a capability as a product, then it’s the user’s responsibility to figure out how best to use that product. But when your design a capability as a service or solution, then it’s up to the technology vendor to ensure that the service is capable of being used effectively by the user.”

Vendors must invest time to understand their customers, their jobs-to-be-done, gains, and pains.  Vendors need to invest to understand the totality of their customers’ journeys so that they can provide a holistic solution that is easy to use and consume, and delivers meaningful, relevant, and quantifiable business and operational outcomes (see Figure 3).

Figure 3:  Learning the Language of Your Customer

CIPIO

We will start to see a movement to Data Apps to address high-value business and operational use cases such as customer retention, customer cross-sell/up-sell, customer acquisition, campaign effectiveness, operational excellence, inventory optimization, predictive maintenance, shrinkage, and fraud reduction.

I am excited to note that I have recently become an early investor in CIPIO, a data apps company that is focused on the Fitness Industry by addressing their critical business use cases including customer retention, campaign effectiveness, and customer acquisition.  I will also serve on their Board of Advisors.

Figure 4 is a screen shot of their Retention analytics.  This is a great example of the “Human in charge” approach of data apps; they are creating prescriptive recommendations based upon the individual’s predicted propensities, but it is still up to the business user to select the most appropriate action given the situation.

Figure 4: CIPIO Retention Screenshot

“Human in control” is a critical concept if we want our business stakeholders to feel comfortable working with these data apps.  Data Apps aren’t removing humans from the process; they augment the human intelligence and human instincts based upon the predictive propensities found in the data.

I was drawn to the CIPIO opportunity because I believe that CIPIO and data apps represents the natural maturation of the AI technology.  And if we remember our history lessons, when it comes to new technologies like AI…

It’s not the technology that causes the business disruption; it’s how organizations use the technology to attack current business models and formulate (re-invent) new ones that causes the disruptions and creates new economic value creation opportunities.

Watch this space as I share more about my journey with CIPIO.  Lots to learn!

 

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fascinating facts about complex random variables and the riemann hypothesis
Fascinating Facts About Complex Random Variables and the Riemann Hypothesis

Orbit of the Riemann zeta function in the complex plane (see also here)

Despite my long statistical and machine learning career both in academia and in the industry, I never heard of complex random variables until recently, when I stumbled upon them by chance while working on some number theory problem. However, I learned that they are used in several applications, including signal processing, quadrature amplitude modulation, information theory and actuarial sciences. See here and here

In this article, I provide a short overview of the topic, with application to understanding why the Riemann hypothesis (arguably the most famous unsolved mathematical conjecture of all times) might be true, using probabilistic arguments. Stat-of-the-art, recent developments about this conjectured are discussed in a way that most machine learning professionals can understand. The style of my presentation is very compact, with numerous references provided as needed. It is my hope that this will broaden the horizon of the reader, offering new modeling tools to her arsenal, and an off-the-beaten-path reading. The level of mathematics is rather simple and you need to know very little (if anything) about complex numbers. After all, these random variables can be understood as bivariate vectors (X, Y) with X representing the real part and Y the imaginary part. They are typically denoted as Z = X + iY, where the complex number i (whose square is equal to -1) is the imaginary unit. There are some subtle differences with bivariate real variables, and the interested reader can find more details here. The complex Gaussian variable (see here) is of course the most popular case.

1. Illustration with damped complex random walks

Let (Zk) be an infinite sequence of identically and independently distributed random variables, with P(Zk = 1) = P(Zk = -1) = 1/2. We define the damped sequence as 

The originality here is that s = σ + it is a complex number. The above sequence clearly convergences if the real part of s (the real number σ) is strictly above 1. The computation of the variance (first for the real part of Z(s), then for the imaginary part, then the full variance) yields:

Here ζ is the Riemann zeta function. See also here. So we are dealing with a Riemann-zeta type of distribution; other examples of such distributions are found in one of my previous articles, here. The core result is that the damped sequence not only converges if σ  >  1 as announced earlier, but even if σ  > 1/2 when you look at the variance: σ  > 1/2 keeps the variance of the infinite sum Z(s), finite. This result, due to the fact that we are manipulating complex rather than real numbers, will be of crucial importance in the next section, focusing on an application. 

It is possible to plot the distribution of Z(s) depending on the complex parameter s (or equivalently, depending on two real parameters σ and t), using simulations. You can also compute its distribution numerically, using the inverse Fourier transform of its characteristic function. The characteristic function computed for τ being a real number, is given by the following surprising product:

1.2. Smoothed random walks and distribution of runs

This sub-section is useful for the application discussed in section 2, and also for its own sake. If you don’t have much time, you can skip it, and come back to it later.

The sum of the first n terms of the series defining Z(s) represents a random walk (assuming n represents the time), with zero mean and variance equal to n (thus growing indefinitely with n) if s = 0; it can take on positive or negative values, and can stay positive (or negative) for a very long time, though it will eventually oscillate infinitely many times between positive and negative values (see here) if s = 0. The case s = 0 corresponds to the classic random walk. We define the smoothed version Z*(s) as follows:

A run of length m is defined as a maximum subsequence Zk+1, …, Zk+m all having the same sign: that is, m consecutive values all equal to +1, or all equal to -1. The probability for a run to be of length m  >  0, in the original sequence (Zk), is equal to 1 / 2^m. Here 2^m means 2 at power m. In the smoothed sequenced (Z*k), that probability is now 2 / 3^m.  While by construction the Zk‘s are independent, note that the Z*k‘s are not independent anymore. After removing all the zeroes (representing 50% of the Z*k‘s), the runs in the sequence (Z*k) tend to be much shorter than those in (Zk). This implies that the associated random walk (now actually less random) based on the Z*k‘s is better controlled, and can’t go up and up (or down and down) for so long, unlike in the original random walk based on the Zk‘s. A classic result, known as the law of the iterated logarithm, states that

almost surely (that is, with probability 1). The definition of “lim sup” can be found here. Of course, this is no longer true for the sequence (Z*k) even after removing the zeroes.

2. Application: heuristic proof of the Riemann hypothesis

The Riemann hypothesis, one of the most famous unsolved mathematical problems, is discussed here, and in the DSC article entitled Will big data solved the Riemann hypothesis. We approach this problem using a function L(s) that behaves (to some extent) like the Z(s) defined in section 1. We start with the following definitions:

where

  • Ω(k) is the prime omega function, counting the number of primes (including multiplicity) dividing k,
  • λ(k) is the Liouville function,
  • p1, p2, and so on (with p1 = 2) are the prime numbers.

Note that L(s, 1) = ζ(s) is the Riemann zeta function, and L(s) = ζ(2s) / ζ(s). Again, sσ + it is a complex number. We also define Ln = Ln(0) and ρL(0, 1/2). We have L(1) = 0. The series for L(s) converges for sure if σ  >  1.

2.1. How to prove the Riemann hypothesis?

Any of the following conjectures, if proven, would make the Riemann hypothesis true:

  • The series for L(s) also converges if  σ  >  1/2 (this is what we investigate in section 2.2)
  • The number ρ is a normal number in base 2 (this would prove the much stronger Chowla conjecture, see here)
  • The sequence (λ(k)) is ergodic (this would also prove the much stronger Chowla conjecture, see here)
  • The sequence x(n+1) = 2x(n) – INT(2x(n)), with x(0) = (1 + ρ) / 2, is ergodic. This is equivalent to the previous statement. Here INT stands for the integer part function, and the x(n)’s are iterates of the Bernoulli map, one of the simple chaotic discrete dynamical systems (see Update 2 in this post) with its main invariant distribution being uniform on [0, 1]
  • The function 1 / L(s) = ζ(s) / ζ(2s) has no root if 1/2  <  σ  <  1
  • The numbers λ(k)’s behave in a way that is random enough, so that for any ε  >  0, we have: (see here)

Note that the last statement is weaker than the law of the iterated logarithm mentioned in section 1.2. The coefficient λ(k) plays the same role as Zk in section 1, however because λ(mn) = λ(m)λ(n), they can’t be independent, not even asymptotically independent, unlike the Zk‘s. Clearly, the sequence (λ(k)) has weak dependencies. That in itself does not prevent the law of the iterated logarithm to apply (see examples here) nor does it prevent ρ from being a normal number (see here why). But it is conjectured that the law of the iterated logarithm does not apply to the sequence (λ(k)), due to another conjecture by Gonek (see here).

2.2. Probabilistic arguments in favor of the Riemann hypothesis

The deterministic sequence (λ(k)), consisting of +1 and -1 in a ratio 50/50, appears to behave rather randomly (if you look at its limiting empirical distribution), just like the sequence (Zk) in section 1 behaves perfectly randomly. Thus, one might think that the series defining L(s) would also converge for σ  >  1/2, not just for σ  >  1. Why this could be true is because the same thing happens to Z(s) in section 1, for the same reason. And if it is true, then the Riemann hypothesis is true, because of the first statement in the bullet list in section 2.1. Remember, s = σ + it, or in other words, σ is the real part of the complex number s

However, there is a big caveat, that maybe could be addressed to make the arguments more convincing. This is the purpose of this section. As noted at the bottom of section 2.1, the sequence (λ(k)), even though it passes all the randomness tests that I have tried, is much less random than it appears to be. It is obvious that it has weak dependencies since the function λ is multiplicative: λ(mn) = λ(m)λ(n). This is related to the fact that prime numbers are not perfectly randomly distributed. Another disturbing fact is that Ln, the equivalent of the random walk defined in section 1, seems biased towards negative values. For instance, (except for n = 1), it is negative up to n = 906,150,257, a fact proved in 1980, and thus disproving Polya’s conjecture (see here). One way to address this is to work with Rademacher multiplicative random functions: see here for an example that would make the last item in the bullet list in section 2.1, be true. Or see here for an example that preserves the law of the iterated logarithm. 

Finally, working with a smoothed version of L(s) or Ln using the smoothing technique described in section 1.1, may  lead to results easier to obtain, with a possibility that it would bring new insights for the original series L(s).

To receive a weekly digest of our new articles, subscribe to our newsletter, here.

About the author:  Vincent Granville is a data science pioneer, mathematician, book author (Wiley), patent owner, former post-doc at Cambridge University, former VC-funded executive, with 20+ years of corporate experience including CNET, NBC, Visa, Wells Fargo, Microsoft, eBay. Vincent is also self-publisher at DataShaping.com, and founded and co-founded a few start-ups, including one with a successful exit (Data Science Central acquired by Tech Target). He recently opened Paris Restaurant, in Anacortes. You can access Vincent’s articles and books, here.

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how to grow your small business using artificial intelligence
How to Grow Your Small Business Using Artificial Intelligence

Image source: pixbay.com

Artificial Intelligence (AI) has numerous applications for small businesses and is not something meant just for large corporations. No one can deny the benefits of AI for any industry. The biggest myth surrounding the use of AI for businesses is that it is expensive.

The truth is:

AI may seem expensive in the beginning but it is actually very cost-effective in the long run. Yes, there is a bit of an initial investment, but it more than pays for itself by delivering exceptional value over time.

 

So, if you are contemplating whether to invest in AI for your small business or not, read this post. In this post, you will find six of the best ways in which you can use AI to grow your small business.

Excited to learn more?

Let’s get started.

1. Use AI Chatbots to Provide Exceptional Customer Service

The most popular use of AI in business is in the form of customer service chatbots. 

As a small business, you might still be building your brand and customer trust. Therefore, it is especially important for you to deliver good customer service and build your credibility.

AI can help you solve one of the biggest customer service problems: long wait times and delayed problem resolution. 

 

Use AI-based chatbots to provide prompt service to your customers round the clock. This way, you can serve customers from all over the world without any delay.

 

This will improve your customers’ experience with your business and earn you customers’ trust and loyalty.

2. Leverage AI to Automate Repetitive Tasks

One key benefit of artificial intelligence is that it can be used to automate routine tasks and processes in almost any business or industry. 

 

So, make a list of repetitive tasks that your team spends a lot of time on, but can be easily automated. Then, look for specific AI tools and software that can help you automate those tasks.

 

There are many marketing automation tools available in the market to automate your sales and marketing tasks. You can also find AI tools and platforms that can automate your accounting and bookkeeping tasks. 

 

Similarly, there are AI-based automation tools for other business applications as well. Do your research and find the most relevant tools for your business.

3. Create Automated and Personalized Email Campaigns

Another major application of AI for small businesses is to create and run automated and personalized drip email campaigns. 

 

Using AI-powered email marketing platforms, you can design highly-targeted email campaigns and achieve many marketing goals. As a small business, you might not have a team of employees to manually run email campaigns. You can invest in a good AI tool to do that for you and save a lot of money in the long run.

 

Email marketing is a cost-effective marketing strategy that every small business should use. And, AI can help you optimize your campaigns and run automated email campaigns to get better results.

4. Understand Customer Journey and Online Behavior Using AI

AI can track each of your website visitor’s online behavior and activities to gather valuable customer insights. 

 

You can, for example, understand how each user moves through your sales funnel to finally make a purchase. This helps you understand your customers’ buyer journeys and design better sales funnels.

 

AI-powered analytics tools also provide a lot of other insights that are helpful for optimizing your marketing and SEO strategy. It can identify specific areas for improvement on your website and help you get more traffic and conversions through your website.

 

If you want to take this to the next level, you can even opt for third-party CRO services to get the best results.

5. Improve Sales with Personalized Recommendations

AI chatbots are not only good for answering customer queries but can also help with sales and marketing. 

 

They can ask questions and direct your site visitors to relevant resources and product pages. This, in turn, improves customer experience by helping them find exactly what they are looking for.

 

AI can also make personalized product recommendations to your website visitors based on their past purchases and search histories. This can help you increase your sales and get more conversions from your website.

 

You can even take this a notch higher by investing in a tool that can personalize your ad campaigns. These will show different ads to different users based on their past online behavior and the products they are most interested in. 

 

Additionally, AI can help in designing engaging graphics for your small business to get better conversions.

 

Overall, AI can help you drive more sales by making your marketing campaigns more targeted and personalized.

Conclusion

AI offers a lot of benefits and untapped potential for small businesses. In fact, AI will change the future of marketing and the way we do business. You simply have to invest in good AI tools to realize its numerous benefits and grow your small business.

 

These are some of the best ways in which you can utilize AI for your business. So, start with one or more of these and then expand your use of AI to other areas of your business.

 

All the best!

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How can data science put wings to your career development?

Data science is a highly sought-after job in a variety of industries due to the rising data landscape and the need to process large data sets. As a result of the COVID-19 crisis, businesses are shifting their activities to remote jobs, and communications through digital interfaces are increasingly rising, as is their emphasis on data and computers. This is why companies are aggressively recruiting data engineers and data scientists to store, churn, and evaluate data in order to provide expertise.

Through analyzing complex databases to extricate insights, data scientists have the ability to work between the enterprise and IT ecosystems and push industries. Data science professionals are in high demand, according to industry insiders, making it a widely sought-after career choice for those who choose to play in the digital data world.

If you want to get a head start on your career and want to work in the data science field, you have a lot of options. Best online data science courses are available to get started or one could easily opt for the good old data science certification course. The market is flourishing with opportunities.

What is Data Science?

Data science is the analysis of data. It is the method of processing, analyzing, visualizing, managing, and saving data in order to derive insights. These insights assist businesses in making informed data-driven decisions. Both unstructured and organized data must be used in data science. 

It is a multidisciplinary discipline with origins in mathematics, statistics, and computer science. Thanks to the proliferation of data scientist positions and a lucrative pay scale, it is one of the most sought-after careers. So, that was a quick introduction to data science; now let’s look at the benefits and drawbacks of data science. 

Roles in Data Science

The below are a couple of the more popular career titles for data scientists:

Business Intelligence Analyst

An ABI analyst will assist in determining market and business trends by analysing data to get a clearer picture of where the market is at.

Data Mining Engineer

The data mining engineer examines not just their own data but also that of others. In addition to analysing data, a data mining engineer may create sophisticated algorithms to help better understand it.

Data Architect

Users, device builders, and engineers collaborate together with data architects to build blueprints that data management systems use to centralize, incorporate, preserve, and protect data sources.

Data Scientist

Data scientists begin by translating a business case into an analytics agenda, developing ideas, and comprehending data—as well as spotting trends and determining how they impact businesses. They also find and choose algorithms to help in data processing. They’ll use business research to figure out not only what effect data will have on an organisation in the future, but also how to come up with new strategies to help the company move forward.

Why explore Data Science as a Career Option?

The big data revolution is gaining traction, and to ride it, you’ll need a deeper understanding and experience of how to dive deep into the data to derive and deliver insights. This is where data science, which includes data processing, data mining, predictive analytics, business intelligence, deep learning, and other techniques, comes into play. Data analytics certification is in high demand and could be your answer to the question. 

Anyway, here’s the list of advantages of learning Data Science if you are still having second thoughts

It’s in High Demand

Data science is in high demand. Job seekers have a plethora of options available to them. It is the fastest rising work on Linkedin, with 11.5 million jobs expected to be created by 2026. As a result, Data Science is a highly employable field.

Positions in Abundance

Only a few people possess all of the necessary skills to become a full-fledged Data Scientist. As a result, Data Science is less saturated than other IT markets. As a result, Data Science is a vastly diverse area with many resources. The area of data science is in high demand, but there are few Data Scientists available.

A Lucrative Career

One of the highest-paying occupations is data science. Data Scientists earn an average of $116,100 a year, according to Glassdoor. As a result, Data Science is a very lucrative career choice.

Data Science is Versatile

Data Science has a wide range of uses. In the healthcare, finance, consulting, and e-commerce markets, it is commonly used. Data science is a discipline with a wide range of applications. As a result, you will be able to serve in a variety of areas.

Data Science Improves Data

Data scientists are needed by businesses to process and interpret their data. They not only interpret but also increase the accuracy of the results. As a result, Data Science is concerned with enriching data and making it more useful to their company.

Data Scientist is a prestigious position

Companies can make more strategic decisions with the help of data scientists. Companies focus on Data Scientists to make use of their knowledge to deliver better value to their customers. This elevates Data Scientists to a key role within the organization.

Tedious tasks? Bye Bye

Various companies have used data science to simplify redundant operations. Companies are training robots to do routine activities using historical records. This has made formerly difficult work easier for humans.

Smarter products with Data Science

Machine Learning has allowed businesses to develop better solutions designed specifically for consumer needs thanks to Data Science. E-commerce portals, for example, employ Recommendation Systems to provide consumers with customized recommendations based on their previous orders. As a result, machines are now capable of comprehending human actions and making data-driven decisions.

Data Science Has the Potential to Save Lives

Because of Data Science, the healthcare system has significantly changed. It is now easier to diagnose early-stage tumors thanks to advances in machine learning. In addition, Data Science is being used by many other healthcare industries to assist their customers.

Wrapping up

A career in data science has been the hottest work of the twenty-first century, with millions of job vacancies around the world. Obtaining data analytics certification is an excellent way to achieve a competitive advantage in this rapidly changing sector. They can allow applicants to improve their talents while also assisting recruiters and recruiting managers in finding the right candidates.

As a data scientist, an aspirant would have a promising career outlook if they obtain the required qualifications. Best online data science courses are available to help you out.

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